Salem for Issue 13

17 November 2017

Photographer HELENA PÅLS
Fashion MATILDA SANDSTRÖM
Hair by SARA ERIKSSON
Makeup SANDRA KARLSSON
Assistant YOUNÈS OTHMAN
Models ELVIRA and LEONARD at STOCKHOLMSGRUPPEN, VILHELM NYROS at NISCH MANAGEMENT
Above intro by MARIA MEMET

Generation Z. The prospective of today. But who are they, what are thinking and how do they see the world? And what is it that makes them the rare contemporaries? In our new Autumn Winter '17 issue, photographer Helena Påls digs deeper into the souls of the young in a beautiful editorial, to share a glimpse of a group of Stockholm Gen Z'ers as they move from school to home. From the excitement of abandoning pencils and books - and all worries of the days school stress - to the moments of complete relaxation as soon as the sight of your own front gate comes into view. Welcome to Salem - complete peace, serenity in its truest form.

A few moments from this stunning visual tale are shared below, as Helena welcomes the teens to take their journey from rigid school uniform to perfect ease. She documents ambivalent daydreaming and delves into what may hide behind the mask. And for us watching, the longing memories of the school days might come washing back. Perhaps a welcome moment or two, as your own fragments of these youthful days are brought to the surface.

Stylist Matilda Sandström cracks the fine line between obedience and obstinate. Nostalgia and wistfulness of the younger days - remembering the white knee high socks. The eagerness to revision into the cool comfort of trainers. With Scandinavian ease and clean lines to soothe the mind, clothes are effortleessly worn and occationally swapped. This generation has less boundaries and are more free in their expression. You're transformed back to your days of struggling to do up that old school tie, whilst uniting in orderly lines for assembly. Responsibility versus pleasure - focus versus ease.

Find the full 12-page editorial, beyond these brief teasers below, in our new Autumn Winter '17 Issue 'Tales Of A New Generation', which is available to buy in selected stores and online now.
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View The pink is a cacophony against the emptiness - a melody line paced in a second-hand birthday suit, easily hemmed... View And we are wild to make it stop: stuck in an empty booth, bold colours warming us up, no microphones... View He is light as a feather. Leather weighs heavy on him, adds ballast to his reality, suddenly makes it terrifying... View In the safety of a white suit, he blows himself about the empty space, spinning between instruments like a bird... View Like a hawk or an old hero, staring down the back of his future’s head, this boy takes to empty... View If change doesn’t arrive obediently, it will be chased down and hunted by the hungry. Peace is not prop for... View Falling apart at the seams and dripping onto the carpet of grass beneath bruised feet as the race for the... View Forget figuring out the bus routes, forge new passports with model mugshots and sprint for the border closing in around... View The traffic is stalled in the streets, halted by a punishing red light at every crossroads in every direction. City... View Tommy traces graffiti scrawled along paint, cement, and brick swirling in patterns denoting names and connoting beliefs while stylist Kayleigh... View Quitting a town named Stagnation in favour of an unfamiliar map revealing the temptation of breaking out into the unknown... View Rendezvous at the confidential hotspot for meaningful action. Setting the wheels in motion for an alternative living and imposing a... View Pushing through the crowd and negotiating the battlefield of elbows and toes, the commotion expands to a deafening silence. Chants... View This week’s exclusive Instagram editorial is ‘Standstill’ featuring Tommy Harragan at IMG models. Photographer Amber Grace Dixon captures Tommy’s standout... View A Renaissance man in every sense, @kalamaepstein writes/directs as well as acts and has a couple of shorts currently in... View View @kalamaepstein is photographed around Venice Beach, California - incidentally the location for one of his earliest projects, the short film... View View View Like a moth to a flame, some souls are drawn towards the light. Others seek solace dancing amongst the shadows...