Salem for Issue 13

17 November 2017

Photographer HELENA PÅLS
Fashion MATILDA SANDSTRÖM
Hair by SARA ERIKSSON
Makeup SANDRA KARLSSON
Assistant YOUNÈS OTHMAN
Models ELVIRA and LEONARD at STOCKHOLMSGRUPPEN, VILHELM NYROS at NISCH MANAGEMENT
Above intro by MARIA MEMET

Generation Z. The prospective of today. But who are they, what are thinking and how do they see the world? And what is it that makes them the rare contemporaries? In our new Autumn Winter '17 issue, photographer Helena Påls digs deeper into the souls of the young in a beautiful editorial, to share a glimpse of a group of Stockholm Gen Z'ers as they move from school to home. From the excitement of abandoning pencils and books - and all worries of the days school stress - to the moments of complete relaxation as soon as the sight of your own front gate comes into view. Welcome to Salem - complete peace, serenity in its truest form.

A few moments from this stunning visual tale are shared below, as Helena welcomes the teens to take their journey from rigid school uniform to perfect ease. She documents ambivalent daydreaming and delves into what may hide behind the mask. And for us watching, the longing memories of the school days might come washing back. Perhaps a welcome moment or two, as your own fragments of these youthful days are brought to the surface.

Stylist Matilda Sandström cracks the fine line between obedience and obstinate. Nostalgia and wistfulness of the younger days - remembering the white knee high socks. The eagerness to revision into the cool comfort of trainers. With Scandinavian ease and clean lines to soothe the mind, clothes are effortleessly worn and occationally swapped. This generation has less boundaries and are more free in their expression. You're transformed back to your days of struggling to do up that old school tie, whilst uniting in orderly lines for assembly. Responsibility versus pleasure - focus versus ease.

Find the full 12-page editorial, beyond these brief teasers below, in our new Autumn Winter '17 Issue 'Tales Of A New Generation', which is available to buy in selected stores and online now.
Salem1
Salem2
Salem3
Salem4
Salem5
Follow us on Instagram @boysbygirls
View Clarity of vision, sweeter than a caged smile. The Book of Happiness brings together @_farhaannnn_ and @timgnk_ in this colourful... View What would a smile be if we caged it? Sour. Sweetness quickly rots when it can’t dance and a tooth’s... View ‘Try to hold it in your hands and watch it slip away like water from your palms - too fast... View In collaboration with @aceandtate, photographer and editor @cecilieharris presents you with the key to unlock joy: The Book of Happiness... View Close your eyes and breathe it in. Closer to ‘glede’ with every new frame. The Book of Happiness: an exclusive... View Senses delight in a purple explosion as we transport you across fields of endless lavender with an exclusive @aceandtate collaboration... View Growing up as a female, @krowwithak walked a fine line between self-love and self-hate. Now, he embraces himself wholly and... View ‘One of my favourite moments was the first time I was able to use the men’s washroom. I was always... View In a homely studio in London, we are taken down @krowwithak ’s road to ‘glede’, and learn that beauty can... View For model @krowwithak , Cosplay and music are the guiding lights during times of darkness. Discover the beauty in both... View It’s a name I chose for myself when I was 12 years old. It came to me one day when... View @krowwithak found the confidence to transition after immersing himself in the Cosplay community. @cecilieharris talks to the model about his... View Running free amongst the open fields, sheep and stunning views, memories of childhood flood the senses as we find cover... View ‘Having previously told me about how he loved to roam freely in nature as a kid, letting him run free... View Closer to the ocean, yet not quite there. A secret hideout - that kind of hideout we all need sometimes... View Cecilie Harris captures cover boy Louis Baines for BBG Issue 15. A boy that pulls at the human strings in... View Allowing ourselves to escape sometimes is key to our happiness. In our fashion cover story with @louis.baines , we rediscover... View ‘I didn’t see the Dylan I see now or really come into myself until I was 23. I hid everything... View ‘I think you should put some pressure on yourself in leaving behind a good legacy. I think you owe it...