Into the Woods for Issue 13

18 December 2017

Photography SANDRA FREIJ
Fashion MARTIN PERSSON
Makeup LOVISA LUNNEBORG
Hair Assistant SOFIA MIDFÄLL
Photography Assistants DOMINIC HEDGECOCK and PER NILSSON
Intro Berit Warta
Models
Viktor
, Theodor and Tommy at Nisch Management
Leonard
at Stockholmsgruppen Models
Bertil at Mikas

A deep breath of purely fresh air expands its volume in the lungs. Boots sinking into the wet mossy ground. A group of Swedish youngsters escape into the woods in a beautiful fashion editorial in our new AW17 issue 'Tales of a new Generation'. Photographer Sandra Freij and stylist Martin Persson go into the woods of Sweden to capture the Nordic version of Generation Z - ready to explore what it means to be young in Scandinavia.

Together with Theodor, Tommy and Victor (Nisch Management), Leonard (Stockholmsgruppen) and Bertil (Mikas), they leave the city behind for a one-day-escape. With Sandra's passion for capturing models in groups, we challenge her to turn her lens to photograph these four boys together in this green-detox landscape for our new issue. Portraying the five Scandinavian souls searching for tranquillity in a more reduced landscape, this image series simply makes you feel things. Possibly the calm of the Swedish woods or the chilled attitude of these Gen Z'ers.
Martin Persson’s styling uses clean lines and nude palettes to channel timeless elegance and Scandinavian perfection. Our Swedish youth is wrapped in classic trench coats, while they let the fresh breeze caress their skin. Combined with sportive hiking boots and jumpers in natural primary colors, the boys are ready for whatever may be.

Make sure to get your own copy of our new Autumn Winter issue '17 issue, see full 12-page editorial (beyond the brief teasers below) and escape into the calm wild of Sweden. 'Tales Of A New Generation' is now available in selected stores selected stores worldwide.

Into The Woods1
Intothewoods2
Intothewoods3
Into The Woods4
Into The Woods5
Intothewoods6
Intothewoods71
Follow us on Instagram @boysbygirls
View Clarity of vision, sweeter than a caged smile. The Book of Happiness brings together @_farhaannnn_ and @timgnk_ in this colourful... View What would a smile be if we caged it? Sour. Sweetness quickly rots when it can’t dance and a tooth’s... View ‘Try to hold it in your hands and watch it slip away like water from your palms - too fast... View In collaboration with @aceandtate, photographer and editor @cecilieharris presents you with the key to unlock joy: The Book of Happiness... View Close your eyes and breathe it in. Closer to ‘glede’ with every new frame. The Book of Happiness: an exclusive... View Senses delight in a purple explosion as we transport you across fields of endless lavender with an exclusive @aceandtate collaboration... View Growing up as a female, @krowwithak walked a fine line between self-love and self-hate. Now, he embraces himself wholly and... View ‘One of my favourite moments was the first time I was able to use the men’s washroom. I was always... View In a homely studio in London, we are taken down @krowwithak ’s road to ‘glede’, and learn that beauty can... View For model @krowwithak , Cosplay and music are the guiding lights during times of darkness. Discover the beauty in both... View It’s a name I chose for myself when I was 12 years old. It came to me one day when... View @krowwithak found the confidence to transition after immersing himself in the Cosplay community. @cecilieharris talks to the model about his... View Running free amongst the open fields, sheep and stunning views, memories of childhood flood the senses as we find cover... View ‘Having previously told me about how he loved to roam freely in nature as a kid, letting him run free... View Closer to the ocean, yet not quite there. A secret hideout - that kind of hideout we all need sometimes... View Cecilie Harris captures cover boy Louis Baines for BBG Issue 15. A boy that pulls at the human strings in... View Allowing ourselves to escape sometimes is key to our happiness. In our fashion cover story with @louis.baines , we rediscover... View ‘I didn’t see the Dylan I see now or really come into myself until I was 23. I hid everything... View ‘I think you should put some pressure on yourself in leaving behind a good legacy. I think you owe it...