BBG Loves: Parajumpers SS20

10 June 2020

Words by Nicky Gray

As the seasons shift and our surroundings adapt to spring then summer mode, so must our wardrobes follow suit. With the new collection from Parajumpers, you'll find yourself thrust into the grit and energy of Los Angeles where your lighter jackets and jumpers can take centre stage.

Known for their stylish and versatile outerwear, for SS20 the brand blends warmth – puffers, padded parkas, featherweight and sleeveless pieces – with the freedom of knits in order to conquer new frontiers. LA is a favourite city of BBG and home to many of our featured musicians, artists and actors. Full of energy and adventure, it provides the perfect backdrop for Parajumpers’ new collection.

As life mirrors art more than ever, this campaign and these pieces are about living in the moment and facing new challenges. We love the idea of locals putting their own spin on Parajumpers staples. Our pick would be the oversized pieces which have a real 90s vibe - the colour palettes of khaki, midnight blue and alarm red just scream ‘LA nightlife’.

Look out for the collection here.


All images courtesy of Parajumpers

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