LFW: Shaun Samson AW12

25 February 2012

Another part of the MAN trio during London Fashion Week was designer Shaun Samson, who's collection this season was influenced by different social aspects of growing up. Taking inspirations from his personal experiences we see a Californian influence from different sports scenes, skaters and gang culture.

His choice of models perfectly embodied his vision to create a youthful collection with an abundance of attitude. A Boys by Girls favorite, Keith Hernanez (Elite), couldn't be more close to the influences for this collection, bringing his all-american-Bronx-cool to the table.

With more masculine colours this season Samson wanted to create modern street wear with an urban feel. Using a variety of sports fabrics, he brings in different social sides to sports. We saw his trademark oversized tees, fuzzy monster heads, tags shaved into heads expressing individuality, whilst at the same time he brought in a more uniformed approach with sleeked hair, creating a perfect balance of youth culture and the exploration that comes with it.

In collaboration with Elite Model Management London, we caught up with some of the boys. Check out extracts from Keith's interview below.

Keith Hernandez, Elite Models (below).

How are finding this Fashion Week?
Yeah the Fashion Week is good… A lot of running around, getting lost! That’s what you get when you’re going to 4, 5 castings each day!

If you could walk to any song, what would it be?
Wow that’s an interesting question… Oh yeah, it would definitely be “Big Pimpin” by Jay Z! [laughing] Spending G’s!!!

Are you originally from New York?
Yeah, from the Bronx.

Link to full interview on Elite Model Management London Blog available here.

O'Shea Robertson, Select Models (below)

Jake Shorthall, Amck Models (below).

Photography: Cecilie Harris
Illustration: Natacha Malkin
Words: Cecilie Harris

Shaun Samson Feb12_Backstage0
Shaun Samson Feb12_Backstage1
Shaun Samson Feb12_Backstage2
Shaun Samson Feb12_Backstage3
Shaun Samson Feb12_Backstage4
Shaun Samson Feb12_Backstage5
Shaun Samson Feb12_Backstage6
Shaun Samson Feb12_Backstage7
Shaun Samson Feb12_Backstage8
Shaun Samson Feb12_Backstage9
Shaun Samson Feb12_Backstage10
Follow us on Instagram @boysbygirls
View It would have been in college. Dom was sat in English class and hated it, so we decided to start... View After discussing one of @larkinsband favourite films ‘The Lobster’, we turn the question to which animals they would want to... View View We ask @larkinsband to describe themselves: Josh: I’m the singer in the band. Extroverted-introverted. I don’t really know how to... View Do you want to be in our next print issue? We are looking for London based LGBTQ couples to take... View Jessica Mahaffey captures Manchester based band @larkinsband. With their single TV Dream already and a debut album on the way... View Blood brothers take a vow of dedication to reclaiming the Earth for the scorned. The alliance is forged in the... View When the going gets tough, the boys band together. An unbreakable bond formed in the fibres of trust and unbroken... View When the going gets tough, the boys band together. An unbreakable bond formed in the fibres of trust and unbroken... View Reaching forward and grasping for faith, the loss of humanity seems ever present. Who will save the empty souls lost... View Shot on both film and digital and produced by an all-female team, Emily Hlavac Green captures the boys beauty as... View Loyalty catches in throats as breaths are laboured in truth telling. Devotion threaded into the raspy voices of messengers supporting... View Exclusive commitment to the cause. Unknown numbers skulking in the streets. Out of sight, out of the line of fire... View Allegiances are budding in a rough and ready attack on the status quo. A subtle head nod gives the signal... View This week’s exclusive Instagram editorial is ‘The Alliance’ featuring models Ashton Smith and Pierve Abernathy at State Management. Emily Hlavac... View The late nights arrive too early, and the future continues to recede. But for Diego, the test of time is... View Opening the gates beyond our barricades leaves us susceptible to infiltrates; the walls between our fingerprint hold the secrets to... View Diego’s diffident introversion stands in matrimony with his majestic extraverted aesthetic. Stylist Nicole Oike pays homage to this, plating Diego... View The hounding haze of another late morning leaks between the cracks in the wilting wood shutters; washing sullen skin whilst... View Do you want to be in our next print issue? We are looking for LA based boys to take part...