Where the Ponds Grow

7 July 2017

Photographer CLEO GLOVER
Fashion Assistant ANNIE OUNSTEAD
Words Hedvig Werner
Model LOUIS BAINES at Kate Moss Agency

“I would run around in the woods all day building dens and rolling in mud, but as soon as I hit around 15 I started to feel there wasn’t much opportunity there.”

Remember those childhood endeavors? Climbing trees. Building tree huts. Playing hide and seek. Getting all soaked in mud. Eating worms. The power of the young mind to create out of nothing - that is something. A couple of sticks and stones, and you were ready to face whatever magical creature was crossing your path. Conquering the dragon’s castle. Defeating the bushy troll. Kissing the frog. Louis Baines was thriving in the countryside environment, but then he figured - there was more waiting for him out there. He moved to London and became the first male model signed to Kate Moss Agency. Until now he had been the master of the pond - creating the tales of his surroundings. It was his turn to be the little fish, but this time in a much greater pond where millions of stories were already unfolding.

In his exclusive feature in issue 12, photographer Cleo Glover captures Louis’ warm aura. There is something calm about his gaze - a form of trust that translates through the lens. His head supported by his hand listening in on the stories that he finds himself encircled by. Stylist Daisy Deane dresses him in comfortable clothing, focusing on simpler details such as cuts and fabrics in hazy shades allowing his warmth to play the protagonist. There is a longing to see it all - he inherited a sense of adventure from his free-spirited mother, who during his childhood brought the family on escapades to faraway lands.

To read Louis’ exclusive interview and see the beautiful images in print, Issue 12 is available to purchase in stores and online now.

Louis Layout1

Above: Jacket and Jeans by CALVIN KLEIN and T-shirt by OLIVER SPENCER

Louis Layout21

Above left: Same as above
Above right: Denim Top and Chinos by OLIVER SPENCER and Shoes by HUSH PUPPIES

Louis Layout3

Above left: Same as above
Above right: Jacket by SONGZIO

Louis Layout4

Above: Jacket by SONGZIO, Shirt and Shorts by OLIVER SPENCER and Shoes by CLARKS ORIGINALS

Louis Layout61

Above left: Jacket and Shorts by SONGZIO and Sandals by CLARKS ORIGINALS
Above right: Same as before

Follow us on Instagram @boysbygirls