The Bredäng Kids

6 March 2019

Words by Berit Warta
Models BENJAMIN KUMBLAD and JEAN-JAQUES at MP Stockholm and PHILIP ANZALONE at Le Management

The absence of smartphones, plateau sneakers by Fila, the same jingle of a Gameboy and the sentence: “See you tomorrow after school?”. That’s the sound of growing up in the nineties. Far apart from today’s multimedia world, adolescence in the nineties was much more 'real'. There were spin-the-bottle, uncountable hours at the football court and Kurt Cobain’s grunge music straining your parents' nerves. In this editorial, Swedish photographer Kari Jaroszysnka brought her love for the nineties-nostalgia in a beautiful series with Jean Jacques and Benjamin at MP Stockholm, and Philip at Le Management.

Together they channel Kari’s childhood memories. She portrays the boys in her personal pre-Generation Z interpretation in Bredäng - a small suburb of Stockholm, that reminds her of the typical local hood with its stereotype blocks and places to hang out after school. Back in the days, this was where life happened. Loitering around, and meeting strangers that become friends during a game you won together. Laughing until the sun sinks, having that light-hearted feeling, wrapping you very close - but only until you remember tomorrows' homework is still waiting to be done.

In their homage to the years before the turn of the millennium, the boys embrace the feeling of the vibrant decade even within fashion. Dressed by stylist Sandra Ekenstam, the trio wears brands known as the embodiment of the nineties. From sporty Puma and Fila over relaxed Converse and Diesel. With tracksuit jackets, reflecting silver highlights, hats the wrong way around and bum bags crossover, you can feel that nineties fever. The boys celebrate memories shaped Kari's childhood, where the hours were without an iPad or Spotify. Enjoying the flashbacks - feeling like they were born ten years too late.


Above: Philip wears Jacket by TOMMY HILFIGER, Hoodie by ELLESSE, Cap by WESC. Jean-Jacques wears Jumper by WEEKDAY, Cap by WOOD WOOD. Benjamin wears Tracksuit by DIESEL, T-shirt by SWEET SKBTS


Above right: Benjamin wears Long sleeve by OFFICIAL GALLERY, Sweatpants SWEET SKTBS and Hat by FILA. Jean-Jacques wears Jumper by SWEET SKTBS x Pepsi, Trousers by J.LINDEBERG and Chain by & OTHERSTORIES. Philip wears Jumper by SWEET SKTBS, Trousers by PUMA x Han Kjøbenhavn and Bag by SANDQVIST


Above: Jean-Jacques wears Jacket by VANS, Tracksuit by ELLESSE, Turtleneck by PUMA x Han Kjøbenhavn and Bag by SANDQVIST. Benjamin wears Jacket by J.LINDEBERG, T-shirt by SWEET SKTBS x Pepsi, Sleeved t-shirt by WESC and Trousers by TOMMY HILFIGER.


Above right: Benjamin wears Jacket by TOMMY HILFIGER, T-shirt by THRASHER and Trousers by PUMA x Han Kjøbenhavn
Above left: Benjamin wears Shoes by FILA and Socks by FREDDY. Philip wears Sneakers by FILA and Socks by HAPPY SOCKS


Above: Jean-Jacques wears Jacket by FILA and Bucket hat by STUTTERHEIM


Above: Philip wears Jeans by SWEET SKTBS, Boxer briefs by HAPPY SOCKS, Shoes by FILA, Socks by FILA and Cap by WESC. Jean-Jacques wears Trousers by J.LINDEBERG, Slip-ins by FILA and Socks by WEEKDAY. Benjamin wears Sandals by DR. MARTENS


Above right: Philip wears Jacket by SWEET SKTBS x HELLY HANSEN and Hoodie by TOMMY HILFIGER. Benjamin wears Jacket by DIESEL, Jacket by ODEUR and Jumper by WOOD WOOD


Above: Jean-Jacques wears Jacket by FILA, T-shirt by OFFICIAL GALLERY, Trousers by F.A.S, Shoes by FILA, Socks by WEEKDAY and Bucket hat by STUTTERHEIM


Above: Shoes by FILA


Above: Philip wears Jacket by ADIDAS, Tank top by NIKE and Bucket hat by FILA

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