How The Swedes Are Like Cows

6 March 2019

Following on from our exclusive editorial shot by Cecilie Harris with the beautiful Adam Prucha at Stockholmsgruppen, we catch up with him to get to know more about one of our favourite Swedes. If you haven't seen Adam's editorial yet, you can check it out here.

Keep an eye out for our new book, A Place Called Youth, (to be released around October this year), which will feature more of Adam at his home in Stockholm.

Polaroid by Cecilie Harris.

Hey Adam, tell us a bit about Adam Prucha
Adam is from Stockholm. He is 19 years old, and has been modelling for almost two years now. Sometimes he likes to have taco for breakfast. Others times it's coffee and a cigarette.

How did you get into modelling?
My sister told me to send in pictures to an agency, and I did it to stop her nagging me. So I sent them in and they wanted a meeting and I got signed.

Tell us your modelling journey so far
After doing some modelling here in Stockholm, I had the chance to go to Japan which was the most amazing experience. Following that I went to Milan to do fashion week there, where I walked for Daniele Alessandrini, Iceberg and Dolce & Gabbana. This was such an amazing experience and went by way too fast! Such a great adrenaline kick to work for such amazing designers. One of the most fun things I have ever done. Now I'm just ready to hit anything that comes my way and am excited to continue my modelling journey.

What do you do when you're not modelling?
When I'm not modelling I try to spend time with my friends, and I also like to spend as much time as possible with my dad and my family. Otherwise I do regular teen stuff, like talking to friends, go to bars, exercising whenever I can and listen to music. I like talking a lot, I'm a talker. I'm also a bit of a geek. (BBG: He also used to play World of Warcraft. He should hook up with Dudley).

Mention three random Adam facts.
My record of sitting in front of the computer is 53 hours straight (I was 15!)
I get easily lost in the city I live in.
I'm really loyal to my friends, and I love spending time to support them and make sure they're happy.

What was 5 year old Adam like?
5 year old Adam was fat aka "The Walrus" (as my father called me! 15 year old Adam was really skinny though). I also couldn't do two things at the same time, like eating ice cream and walk. I had to do one thing at the time.

Do you have any plans for the future?
At the moment I am on this amazing adventure with my modelling. I am keeping quite an open mind for the future and will see what the world brings me.

We love Sweden, tell us why Sweden is so fabulous!
Swedish people are a bit like cows; in the winter they just exist, but in the summer when they are let out they are all happy and excited. It's such a great environment to be in, and Stockholm is a particularly cool city. In the summer there is so much light and everyone is outdoors and enjoying it. There is nothing better than sitting on a cliff with an icecold beer with friends, watching the sun rise.

What music do you listen to?
I like to listen to music that I feel understands me. Music is such a great way of expressing so many things, and sometimes a sad song can even make you feel better. I love Angus and Julia Stone, Bon Iver and Nico Stai and Of Monsters and Men.

If dinosours ruled the world, what would the world look like today?
The houses would be a lot bigger. They'd have some pretty weird sports. They wouldn't really use their arms that much. Imagine how cool T-Rex Basketball would look like! It might be tailball instead. A T-Rex would probably be the leader, and they probably wouldn't be allowed to fly indoors. I think they might have whale sushi.

What do you think the dinasour fashion world would be like?
That's such a weird question, that's so hard. The T-Rex would probably dominate the fashion world too.

Would they have fashion week?
Hell yes! The runway would be massive, and they'd look so fabulous with their arms.


We probably went off on one with the dinosaur questions there. Cecilie apologizes. Then takes it back.

Polaroid_Adam Prucha003
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