Video: Primo for APCY

6 March 2019

Following the recent release of our 4th issue ‘A Place Called Youth’ we’ve been all about releasing cheeky little peaks to get you as excited as we are about the issue; and this one is a good-un! Featured in our latest Boys by Girls print issue, 17-year-old Primo Baker’s (Premier) editorial ‘Make Us Human’, photographed by Cecilie Harris, mixes the contrasts between today’s modern youth and the 70s skating adolescence featured in the film projections; blending the two into an inspiring result.

As a bit of a homage to all the boys in the industry we work with, we often talk to them about how they find being in the industry and hear some proper horror stories inbetween. This story is a message to others out there, to see the person behind the fascade. Which is why this story is kept unstyled and raw (including Primo in his non-grown up icecream underwear).

We thought we give you a very special treat and present you with the beautifully hypnotising video filmed by Cecilie during the shoot. With his quiet beauty, we love the way that Primo’s subtle movements are so enhanced by the grainy, vintage footage from the 2001 documentary ‘Dogtown and Z-Boys’. The issue overall is all about today’s modern youth and its different representations; which is why we love the contrast between him and the teen skaters pictured in the film.

Truly one on the sweetest boys we know, there are so many little things about the beautiful boy that is Primo that we love. Make sure you don’t miss out on seeing Primo’s full editorial in ‘A Place Called Youth’! Or even better, get yourself a copy of the issue to have and to hold. Your grandmother would adore it for Christmas, we dare you.

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