LCM: YMC SS15

16 June 2014

YMC kick started the London Collections: Men this morning with an educational-themed show at The British Library. The grand space seemed humorously at odds with the London brand’s eponymous low-key, casual-cool. We waited nervously to see how YMC might fill the cavernous reception. No need to worry however as the first model stepped out in a dusty pink linen suit and long-line heather cardigan, here we had what seemed a cheeky twist on the archetypal eccentric English Academic’s uniform.

Then the second boy stepped out in shorts and a straw cap, and we began to wonder if he was the lecturer or the lectured. Clearly Fraser Moss had been inspired by the cathedral of knowledge that is The British Library. Moss had delved into the library’s monolithic archives that boast 3,000 year Chinese oracle bones and over 4 million maps. What followed could have been a selection of British school-boys out on a Biology field trip, or our Professor out and about abroad. Colonial style safari jackets were loosened up by oversized silhouettes and gym plimsolls were upgraded to soft khaki and white leather booties. Soft cotton and printed denim sets compromising of drawstring shorts and rain coats in shocking pinks and summer blues abounded. Bue chinese-collared shorts were worn with khaki trousers and sweaters were sweetly tied around waists.

The clothes were butterfly-catcher’s apparel and it was easy to imagine these budding biology students in the long grasses of Hampstead Heath diligently collecting samples and PH levels. It wasn’t all book-worm chic though. Classroom cool got the street wear treatment; old-school PE kit could be found in the matching geometrical tracksuits and school caps got a street-nod as they were reimagined as long-line bucket hats with green plastic eye holes, that rendered the boys bug-like themselves. The high-school and the high street collided. Evidently each had taken a leaf out of one another's text-books. Clever highlights were crinkled raincoats that looked as though they'd been freshly rung out by mum, and optical striped shirts with matching shorts and scarves.

The AMCK boys seemed to rock the show, including BBG sweethearts Joel Mignott and Mac Phiri. The boys were left naturally under-styled and Fraser and his team had cast a motley crew who all looked equally comfortable in the highly wearable designs. The bug-eye bucket hats stole the show however, and Fraser knew it, sending all of the boys out in one for the final walk through. These boys looked about ready for an adventure with Moss as Scout leader, and wherever they were headed, we wanted in.

Photography by Ieva Blazeviciute.
Words by Nellie Eden.

YMC1
YMC2
YMC3
YMC4
YMC5
YMC6
YMC7
YMC8
YMC9
Follow us on Instagram @boysbygirls
View The pink is a cacophony against the emptiness - a melody line paced in a second-hand birthday suit, easily hemmed... View And we are wild to make it stop: stuck in an empty booth, bold colours warming us up, no microphones... View He is light as a feather. Leather weighs heavy on him, adds ballast to his reality, suddenly makes it terrifying... View In the safety of a white suit, he blows himself about the empty space, spinning between instruments like a bird... View Like a hawk or an old hero, staring down the back of his future’s head, this boy takes to empty... View If change doesn’t arrive obediently, it will be chased down and hunted by the hungry. Peace is not prop for... View Falling apart at the seams and dripping onto the carpet of grass beneath bruised feet as the race for the... View Forget figuring out the bus routes, forge new passports with model mugshots and sprint for the border closing in around... View The traffic is stalled in the streets, halted by a punishing red light at every crossroads in every direction. City... View Tommy traces graffiti scrawled along paint, cement, and brick swirling in patterns denoting names and connoting beliefs while stylist Kayleigh... View Quitting a town named Stagnation in favour of an unfamiliar map revealing the temptation of breaking out into the unknown... View Rendezvous at the confidential hotspot for meaningful action. Setting the wheels in motion for an alternative living and imposing a... View Pushing through the crowd and negotiating the battlefield of elbows and toes, the commotion expands to a deafening silence. Chants... View This week’s exclusive Instagram editorial is ‘Standstill’ featuring Tommy Harragan at IMG models. Photographer Amber Grace Dixon captures Tommy’s standout... View A Renaissance man in every sense, @kalamaepstein writes/directs as well as acts and has a couple of shorts currently in... View View @kalamaepstein is photographed around Venice Beach, California - incidentally the location for one of his earliest projects, the short film... View View View Like a moth to a flame, some souls are drawn towards the light. Others seek solace dancing amongst the shadows...