For the SS17 chapter of London Collections: Men we decided to up our game a little, and invited Fenn O'Meally to present video diaries throughout the four days of menswear fashion, boys on catwalks and all the inbetween. It was four inspiring and adrenaline fueled days, revealing what everyone will be wearing next summer. Fenn spoke to designers to get an insight into their new collections, challenged some familiar names about the secrets of fashion, and of course caught up with the boys that rule the catwalk.
What do you think of a boy in short-shorts? “Comfortable” one boy replied, his heading nodding firmly with intent as he reminisced his leggy ramble down Topman’s runway five minutes prior to our chat. True, short-shorts present an opportunity of freedom, liberation and a certain sense of audacious comfort, but his positive outlook on showing a little more leg speaks for more than simply a pair of Topman’s most recent rendition of pastel micro-shorts. His view speaks for masculinity itself - or at least masculinity’s evermore growing comfortable association with fashion.
When London Collections first took off in 2011 it bore a sense of exclusivity. Like short-shorts for Topman’s models, it was only really accessible to and understood by industry insiders. Five years later and nine seasons down, London Collections: Men has truly become one of the boys, and everybody wants a piece of it’s evermore contagious energy. This season we captured that energy on film, the BBG way. Why? Well for one, we wanted you to see the faces and personalities behind some of the greatest names in Menswear. Number two; to show our readers what lies beyond the faces of the runway in an attempt to continue killing the myth that models are simply pretty veneers. And, number three? Well, to put it bluntly, we were quite tempted by the prospect of catching up with the likes of Dermot O’Leary, Dougie Poynter, Darren Kennedy and Jim Chapman.
So enjoy our LCM video wrap up, including golden nuggets like; "I just think about life and how I could die". And if we're all good and eat our vegetables, we may be able to convince Fenn to come back for more BBG Video Diaries in the future.
Presented by Fenn O'Meally.
Filmed by Mima Bartholomew and Donya Maguire.