To round off London Collections: Men we wanted to put the focus on a group of people who are instrumental in making LCM happen - the interns - as they are often forgotten about in the midst of the ‘fashion madness’ #Fashian. This feature is captured and written by our BBG interns coming from our experiences at Boys by Girls as well as our first season of London Collections. We learnt a lot; what works and what never to do it again. We learnt that it’s never good to wear new shoes, plasters are key, streetstyle will always be embarrassing and to take the smile and nod approach. Enjoy and take in some of our LCM wisdom, if you can really call it that.
Coming from the perspective of an intern to anyone who is an intern or has ever interned in the fashion industry you will know that your LCM days will consist of running around frantically from show to show, chasing down models, walking (a lot), carrying very heavy bags, laughing at bad model jokes, running to nearest café as if it’s life or death to charge your phone, being rejected, embarrassing yourself in front of models or/and security guards, staying at the office till gone midnight and fuelling yourself with pizza, Chinese food and possibly wine to stay awake and deliver content for the next day. But it will be worth it, even if your body says no. This feature is in honour of the interns that work for free every day, with admirable passion and dedication, the unsung heroes of fashion if you may.
So for the next round of LCM, here's a treat for you all - a survival guide on how to get through it all and walk away from it with your head held high and a pocket full of fabulous experience.
The Interns Survival Guide to LCM
1. Know your Backstage Exits - If you are interviewing models like we do, research where the backstage exits are and make friends with security, it will always come in handy. Also know your tube stations, the models have to go from one show to another, so hanging around the stations is always a good idea (possibly not always).
2. Know your Models, know your Questions - It’s always embarrassing going up to the random good looking man after the Burberry show thinking he’s a model, try not to do this next time. Research your models by looking on our boys section or other respected fashion sites. Know what questions work – apparently asking a model to list three random facts about himself will never go down well unless you both have a lot of time on your hands (not going to happen) or you run into an incredibly creative soul.
3. Know your Destinations - Plan your journeys as best as you can. Things will always unexpectedly change, but as long as you know where everything is you can hop on the tube. You never know you might even bump into a model on the way (we did). Flash any free bags of LCM goodies you managed to get your hands on to show "normal people" that you're cool and work in fashion.
4. Wear Comfortable Clothing and Footwear - Don’t do what Rosie did and wear new trainers on the first day – limping around LCM for the next three days is not how you want to spend your time. Also leather skirts are never a good idea especially in the heat. Heels = really? And floaty dresses are also a no no, it’s very windy around Victoria house and you don’t want to have a Marilyn Monroe moment like Mollie did.
5. Take a Break whenever you can - When you’re running around London in the search for models you’ll never know when you’ll bump into one, so when you’re going through a dry patch, grab a break.
6. Charge all your Devices - Need we say more, I think this is pretty obvious! Plus bring all your chargers and work on the go. If you have one of the little pins to get into the press lounge at The Hospital Club, go you! You're a little bit more experienced than the newbies(or bribed your editor). If not, the nearest coffee shop will do. Use your smile and nod approach from point ten.
7. Feel Sorry for the Other Interns - Feel sorry for the other interns and send them nods of approval. We feel what you're feeling. Our feet are killing us, and we're tired too. Although from a BBG perspective someone’s job will always be worse than yours, especially when you’re interviewing pretty models. It's a hard life.
8. Confidence is Key - When you’ve been sent to a show last minute and you’re quivering in your boots trying to remember the name on the invitation, be confident! Your name is Sophie. Also be confident when approaching models for interviews, because will you ever really see them again? Well maybe when they come in for a casting three days later... Possibly wear dark sunglasses in the office. Because that is fashion too.
9. The Smile and Nod Approach - This approach will always come in handy and help you get your own way. Situations include interviewing models whose accents you don't understand, bad jokes and awkward silences, as well as when trying to get access to shows and presentations when your name may or may not be on the list.
10. Don't be Offended that you didn't Get Into the Show - It was never meant to be, you have just started interning. Nobody hates you, there just wasn't enough space for everyone. Walk away with your head held high. Next season it will definitely be your turn. Definitely, maybe.
Photography by Cat Wilding.
Words by Rosie Williams.
Interns - Rosie Williams, Cat Wilding, Mollie Smee and Lottie Turner.