LCM: James Long SS16

15 June 2015

The BFC is beautifuly minimal. Just like a canvas, the whole building is presented as a minimalistic space in which the designers can lay out their art work for the world to see, sending out models like paint splashes across the room in contrast to the stark white runway. One of the best examples of this is James Long. His vast and brilliant range of patterns and colour makes for an explosive sensory experience, one that hits you at every angle. Standing out is an important aspect of Long’s work. Expressing and performing in the clothes he designs is a key element of his creative process.

"I was looking at people who are so natural in their clothing, they think they're blending in, but they're totally not. There's a real freedom to it." - James Long

James Long has a genius way of making his refreshing designs look like they have been around for years, and has a way of creating chaos in such an orderly fashion. Jeans fray just above the ankle, shirts come ruffled and layered one over the other. Paisley and chinoisierie prints clash beautifully in palettes of deep purples milky greys and muted pastels. The clothes are wearable and convenient, combining sport inspired shapes with delicate fabrics. Dinner jackets come in lightweight camp nylon, and gym shorts end just above the knee. Pinstripes and patchwork are prominent as ever throughout the collection.

The designer's SS16 is an explosion of colour and pattern but in the best possible way. He manages to find coherency in the most extreme of places, clashing wildly but with a beautiful simplicity.

Words Justine Hyde-Mobbs.
Photography Maud Maillard.

James Long1
James Long2
James Long2
James Long3
James Long4
James Long5
James Long5
James Long6
James Long7
James Long8
Follow us on Instagram @boysbygirls
View It would have been in college. Dom was sat in English class and hated it, so we decided to start... View After discussing one of @larkinsband favourite films ‘The Lobster’, we turn the question to which animals they would want to... View View We ask @larkinsband to describe themselves: Josh: I’m the singer in the band. Extroverted-introverted. I don’t really know how to... View Do you want to be in our next print issue? We are looking for London based LGBTQ couples to take... View Jessica Mahaffey captures Manchester based band @larkinsband. With their single TV Dream already and a debut album on the way... View Blood brothers take a vow of dedication to reclaiming the Earth for the scorned. The alliance is forged in the... View When the going gets tough, the boys band together. An unbreakable bond formed in the fibres of trust and unbroken... View When the going gets tough, the boys band together. An unbreakable bond formed in the fibres of trust and unbroken... View Reaching forward and grasping for faith, the loss of humanity seems ever present. Who will save the empty souls lost... View Shot on both film and digital and produced by an all-female team, Emily Hlavac Green captures the boys beauty as... View Loyalty catches in throats as breaths are laboured in truth telling. Devotion threaded into the raspy voices of messengers supporting... View Exclusive commitment to the cause. Unknown numbers skulking in the streets. Out of sight, out of the line of fire... View Allegiances are budding in a rough and ready attack on the status quo. A subtle head nod gives the signal... View This week’s exclusive Instagram editorial is ‘The Alliance’ featuring models Ashton Smith and Pierve Abernathy at State Management. Emily Hlavac... View The late nights arrive too early, and the future continues to recede. But for Diego, the test of time is... View Opening the gates beyond our barricades leaves us susceptible to infiltrates; the walls between our fingerprint hold the secrets to... View Diego’s diffident introversion stands in matrimony with his majestic extraverted aesthetic. Stylist Nicole Oike pays homage to this, plating Diego... View The hounding haze of another late morning leaks between the cracks in the wilting wood shutters; washing sullen skin whilst... View Do you want to be in our next print issue? We are looking for LA based boys to take part...