LCM: James Long AW16

11 January 2016

This is what dreams are made of; a fully immersive rainbow of rubberised leather, brushed sequins and acid trimmed lace. It was head trippingly good.

For AW16, James Long turned the ordinary into the beautiful. Inspired by his local heroes - taking influence from the people we see, we love, who we experience everyday with - the fun people. This key influence translated into the ultimate fantasy for the rave generation, bursting with vibrancy and pure wit.

Long played to his strengths; instantly recognised for his use of knitted textures, leather and denim - this season was no exception. Denim appeared in the form of jackets paired with shearling and fleece collars. Craftily treated with various paints, denim was either spray painted creating a tie dye effect or over painted to appear camouflage. Knitted textures too were apparent with multi-coloured large knitted yarns, individual hand woven garments and layers of crushed velvet.

Followed by a relay race of linear illusions. Stripes commanded the show. However the stripes were not elementary standard, but to be explored further - appearing gradually on roll necks with lace trim detailing, adorned vertically on track pants or personalised onto glitter rainbow trainers. A stripeathon of the masses. A colour palette of no bounds; neon greens, cerise pink, butter yellow, pure red, turquoise and metallic silver. Colour and real vibrancy had no restraints, as Long was let loose with creativity. For hair it was simply slicked back, not to detract from the sparkling glitter eyes painted onto models faces. Casual Sunday looks.

Arrested by the array of work at play; turquoise sequins with hints of silver, zip detailing, velvet tracksuits, zip up padded jackets made from panels of metallic tech fabric, leopard print blazed onto jackets, harness and riding buckled boots as well as concealed hoods. We were hooked on the special LCM Long cocktail; a mix of fun vitality and savvy design. Longs AW16 collection has captured our hearts - it’s amazing what you can learn from your local heroes.

Words by Rosie Williams
Photographs by Vic Lentaigne

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