LCM: James Long AW16

6 March 2019

This is what dreams are made of; a fully immersive rainbow of rubberised leather, brushed sequins and acid trimmed lace. It was head trippingly good.

For AW16, James Long turned the ordinary into the beautiful. Inspired by his local heroes - taking influence from the people we see, we love, who we experience everyday with - the fun people. This key influence translated into the ultimate fantasy for the rave generation, bursting with vibrancy and pure wit.

Long played to his strengths; instantly recognised for his use of knitted textures, leather and denim - this season was no exception. Denim appeared in the form of jackets paired with shearling and fleece collars. Craftily treated with various paints, denim was either spray painted creating a tie dye effect or over painted to appear camouflage. Knitted textures too were apparent with multi-coloured large knitted yarns, individual hand woven garments and layers of crushed velvet.

Followed by a relay race of linear illusions. Stripes commanded the show. However the stripes were not elementary standard, but to be explored further - appearing gradually on roll necks with lace trim detailing, adorned vertically on track pants or personalised onto glitter rainbow trainers. A stripeathon of the masses. A colour palette of no bounds; neon greens, cerise pink, butter yellow, pure red, turquoise and metallic silver. Colour and real vibrancy had no restraints, as Long was let loose with creativity. For hair it was simply slicked back, not to detract from the sparkling glitter eyes painted onto models faces. Casual Sunday looks.

Arrested by the array of work at play; turquoise sequins with hints of silver, zip detailing, velvet tracksuits, zip up padded jackets made from panels of metallic tech fabric, leopard print blazed onto jackets, harness and riding buckled boots as well as concealed hoods. We were hooked on the special LCM Long cocktail; a mix of fun vitality and savvy design. Longs AW16 collection has captured our hearts - it’s amazing what you can learn from your local heroes.

Words by Rosie Williams
Photographs by Vic Lentaigne

James Long11
James Long21
James Long31
James Long_41
James Long_51
James Long71
James Long81
James Long9
James Long9
James Long_61
Follow us on Instagram @boysbygirls
View “My mind works so much better in nature. It flows better. When I was young, I used to write poetry... View Young actor @jackdgrazer has two major movies this year; comedic superhero flick Shazam!, which is in cinemas 5th April, and... View Supported by a backdrop of Pipe and Brick, the performers take a final bow. . . Photography by @messinaphotos Fashion... View Micromovements give the game away; fake smiles don’t reach the eyes. Reading faces to calculate an oppositional move, the villain... View Casting shadows across the stage, shapes and silhouettes rise and fall. . . Photography by @messinaphotos Fashion by @rcolestevens Model... View Act II begins with a midday hush. The show goes on to hit the hero’s redemption and save the day... View Stylist Cole Stevens dresses Azure to steal the show on the streets. The sunny city serves as the audience to... View Curtains close on Act I and the actors exit stage left. Backstage the chaos rules as loud as a Monday... View Masked by costumes, the spotlight highlights our truths. . . Photography by @messinaphotos Fashion by @rcolestevens Model @azu_figgy at @heffnermanagement... View Observing movements from between a smile and a frown. If the brick could whisper and the tarmac could murmur, what... View This week’s exclusive Instagram editorial is ‘Pipe & Brick’ featuring model Azure Figueroa at Heffner Management. Photographer Allegra Messina shoots... View View “...we are all equal in the end. View You may recognise @harryhains from 'American Horror Story: Hotel' as well as upcoming roles in the action feature ‘Chase' and... View It is a rare and beautiful thing to live in alignment with your true purpose. Minutes into conversation with musician... View @harryhains / @theantiboy on gender: View @harryhains has a unique awareness of what it means to be human - which is just that: human. Not a... View Coated in a fine layer of sand, tired legs rest. Remnants of sand still stuck to swim shorts that are... View Salty skin and hair begin to dry. Gooseflesh prickling on the skin with faint breezes drawn with every wave greeting... View The smell of wax mixed with sea salt and burning wood from beach fires are caught in the wind. Paddling...