LCM: James Long AW14

6 March 2019

Yesterday we felt like we had just taken a small trip into outerspace with James Long's AW14 collection. Plastic electric blue hair and geometric prints filled the catwalk, and we suddenly felt nostalgic for the future (if that's even possible).

The collection came in form of innovative bomber jackets, turtle neck jumpers and voluminous trousers coated in red, green, blue and yellow solid shapes that could be spotted a mile away. James Long isn't one for holding back; but that was never a secret. The garments are functional and sportswear-esque as Long pairs his futuristic looks with corresponding black grey and white trainers.

A lovely touch to the AW14 show was Long's dedication to stylist Bryan McMahon. In an industry like fashion it is easy for one to forget just how much effort goes into a collection, and how many individuals are involved. James Long may be just one name, but behind the designer himself is a team of talented and driven creatives helping him along the way. The dedication started the show in a nice light - and we couldn't help but notice that the styling was pretty darn amazing. Where else are you going to find blue plastic hair?

Elite Models London dominated this catwalk with, Abel van Oeveren, Almantas Petkunas and Harry Pulley showing up on the runway, and Storm boys Dominic Carisch and Edward Wilding, as well as familiar Jakob Scott at FM Models taking part. Well done boys, we hope the blue hair came off okay!

Photography by Sophie Mayanne.
Words by Justine Hyde-Mobbs.

James Long_2
James Long_3
James Long_4
James Long_5
James Long_6
James Long_8
James Long_7
James Long_9
James Long_10
James Long_111
James Long_12
James Long_12
James Long_11
Follow us on Instagram @boysbygirls
View “My mind works so much better in nature. It flows better. When I was young, I used to write poetry... View Young actor @jackdgrazer has two major movies this year; comedic superhero flick Shazam!, which is in cinemas 5th April, and... View Supported by a backdrop of Pipe and Brick, the performers take a final bow. . . Photography by @messinaphotos Fashion... View Micromovements give the game away; fake smiles don’t reach the eyes. Reading faces to calculate an oppositional move, the villain... View Casting shadows across the stage, shapes and silhouettes rise and fall. . . Photography by @messinaphotos Fashion by @rcolestevens Model... View Act II begins with a midday hush. The show goes on to hit the hero’s redemption and save the day... View Stylist Cole Stevens dresses Azure to steal the show on the streets. The sunny city serves as the audience to... View Curtains close on Act I and the actors exit stage left. Backstage the chaos rules as loud as a Monday... View Masked by costumes, the spotlight highlights our truths. . . Photography by @messinaphotos Fashion by @rcolestevens Model @azu_figgy at @heffnermanagement... View Observing movements from between a smile and a frown. If the brick could whisper and the tarmac could murmur, what... View This week’s exclusive Instagram editorial is ‘Pipe & Brick’ featuring model Azure Figueroa at Heffner Management. Photographer Allegra Messina shoots... View View “...we are all equal in the end. View You may recognise @harryhains from 'American Horror Story: Hotel' as well as upcoming roles in the action feature ‘Chase' and... View It is a rare and beautiful thing to live in alignment with your true purpose. Minutes into conversation with musician... View @harryhains / @theantiboy on gender: View @harryhains has a unique awareness of what it means to be human - which is just that: human. Not a... View Coated in a fine layer of sand, tired legs rest. Remnants of sand still stuck to swim shorts that are... View Salty skin and hair begin to dry. Gooseflesh prickling on the skin with faint breezes drawn with every wave greeting... View The smell of wax mixed with sea salt and burning wood from beach fires are caught in the wind. Paddling...