Boys by Girls Meets Superdry

14 November 2012

Ever since shooting our "12 Faces of Summer" feature we've been in love with Superdry, so we were super excited when we received the invite to Superdry’s Press Day and Launch of their Spring/Summer 2013 Collection. What a morning the Boys by Girls team had in the showroom of the Superdry Regent Street store. We already have so much love for the Superdry team after one of our favourite faces Jed Texas (Elite Models London) modelled for the brand. Not only did we get to see the brand’s new Spring/Summer ’13 collections up close and personal, but we were greeted by the charming press team and treated to manicures.

A personal tour of the collection came next and we were immediately struck by how cool and colourful the menswear was, with the classic Superdry logo print tees available in every possible colour a boy could want. There were still all of the timeless Superdry styles that we know and love, but with new edge and influences. We especially liked the massive range of coloured chinos, the brand new nautical themed garments and their vast collection of accessories.

Tailored jackets in the Timothy Everest collaboration with the brand had injections of neon brights, as under collar details, alongside traditional tweed and felted fabrics; a youthful take on classic British Men’s tailoring. Remember our recent editorial "Suit up" featuring Sam Harwood and Roman Kemp (Models 1) looking very dapper? Yes indeed, they are those very same jackets!

We also loved the collection of men’s watches, the first selection of Superdry watches to be launched in the UK. With their military inspired details and chunky, masculine styles, they really were the ultimate wearable accessories for any guy. Needless to say we are excited to feature some of our favourite pieces from the new collections in upcoming Boys by Girls shoots.

Another happy surprise was our parting gift of beautiful goody bags; complete with a delicious new neon fragrance, products from their upcoming Superdry make up range and a lovely look book for us to fawn over.

On top of this the BBG team was very pleased to discover that one of our new faces Harry (Next Model Management) was quickly picked up by the brand for the campaign for the launch of their Autumn/Winter 2012 range. Make sure you look out for the exclusive portraits of Harry, shot by photographer Cecilie Harris, appearing on the Boys by Girls website very soon! Meanwhile be excited that Superdry boy Jed Texas will be featured in our soon to be released 4th Issue “A Place Called Youth”.

Mmmmm... Superdry tees. Yes please!

A colour oasis of Superdry. We adore.

Of course we had to put in a cute boy just for you!

The Boys by Girls team hard at work as always.

#winning!

Hannah's best impression of a Matthew Bell Japanese model pose.

Who's that girl?

Photography by Ieva Blaževičiūtė
Words by Hannah Fickling

Superdry_NS1
Superdry_NS2
Jackets_framed
Superdry_NS3
Superdry_NS4
Superdry_NS5
Superdry_NS6
Superdry_NS14
Superdry_NS7
Superdry_NS8
Superdry_NS9
Superdry_NS10
Superdry_NS11
Superdry_NS12
Superdry_NS13
Follow us on Instagram @boysbygirls
View The pink is a cacophony against the emptiness - a melody line paced in a second-hand birthday suit, easily hemmed... View And we are wild to make it stop: stuck in an empty booth, bold colours warming us up, no microphones... View He is light as a feather. Leather weighs heavy on him, adds ballast to his reality, suddenly makes it terrifying... View In the safety of a white suit, he blows himself about the empty space, spinning between instruments like a bird... View Like a hawk or an old hero, staring down the back of his future’s head, this boy takes to empty... View If change doesn’t arrive obediently, it will be chased down and hunted by the hungry. Peace is not prop for... View Falling apart at the seams and dripping onto the carpet of grass beneath bruised feet as the race for the... View Forget figuring out the bus routes, forge new passports with model mugshots and sprint for the border closing in around... View The traffic is stalled in the streets, halted by a punishing red light at every crossroads in every direction. City... View Tommy traces graffiti scrawled along paint, cement, and brick swirling in patterns denoting names and connoting beliefs while stylist Kayleigh... View Quitting a town named Stagnation in favour of an unfamiliar map revealing the temptation of breaking out into the unknown... View Rendezvous at the confidential hotspot for meaningful action. Setting the wheels in motion for an alternative living and imposing a... View Pushing through the crowd and negotiating the battlefield of elbows and toes, the commotion expands to a deafening silence. Chants... View This week’s exclusive Instagram editorial is ‘Standstill’ featuring Tommy Harragan at IMG models. Photographer Amber Grace Dixon captures Tommy’s standout... View A Renaissance man in every sense, @kalamaepstein writes/directs as well as acts and has a couple of shorts currently in... View View @kalamaepstein is photographed around Venice Beach, California - incidentally the location for one of his earliest projects, the short film... View View View Like a moth to a flame, some souls are drawn towards the light. Others seek solace dancing amongst the shadows...