BBG Presents: Phaze

28 July 2014

Starting his day through a cloud of smoke and a pint of strawberry milk, Phaze begins to write his inconceivable lyrics through glazed eyes. His flowing rhymes lacing the creamy beats showing off his unparalleled talent.

Today we put focus on lyrical genius Phaze. Best known as the front man of the Piff Gang, a renowned 10-man rap group from London. This assembly of talent have been one of the most talked about hip-hop collectives of 2014, and we wanted to share Verena Stefanie Grotto's exclusive series with the songwriter and soul of the group.

Having come together just over 2 years ago; the collective have already revolutionized UK hip-hop. Modernizing it with their recognisable thick torpid sound and languid stream of lyrics, instantly differentiating them from anyone before. Their most well-known track ‘middle finger’ - released in late 2013 - started out as Phaze’s solo piece, but further developed into a Piff Gang track, with an amalgamation of the members unique talents transforming it into their biggest hit yet.

Verena and Phaze have worked together on numerous occasions, and she is certainly no stranger to working with rap artists and musicians. She has the amazing ability to capture their spirit in a natural and beautiful manner. Styled by Zoe Stevan, in fellow rap artists, Pharrell Williams label, Billionaires Boys Club, he looks relaxed going about his daily routine. Whether he’s in a quirky pizza shirt or eating his fruit loops in a camouflaged hoody- he looks effortless.

Now frontman Phaze is working on some solo tracks, soon to be released to the world, ‘Now I’m in the game on the ball’, he’s ready to step out and show of his talent. You can’t distort the dream.

Above: Hoodie by A BATHING APE, Jeans by VOLCOM.

Above: Shirt by LAZY OAF, Jeans by BILLIONAIRE BOYS CLUB, Shoes by VANS.

Above: Top by BILLIONAIRE BOYS CLUB.

Above: Sweatshirt by BILLIONAIRE BOYS CLUB.

Above: Sweatshirt and Jeans by VOLCOM.

Above: Top by BILLIONAIRE BOYS CLUB.

Stockists:

A BATHING APE
LAZY OAF
BILLIONAIRE BOYS CLUB
VANS
VOLCOM

Words by Clio Cooper.

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