BBG Presents: Phaze

6 March 2019

Starting his day through a cloud of smoke and a pint of strawberry milk, Phaze begins to write his inconceivable lyrics through glazed eyes. His flowing rhymes lacing the creamy beats showing off his unparalleled talent.

Today we put focus on lyrical genius Phaze. Best known as the front man of the Piff Gang, a renowned 10-man rap group from London. This assembly of talent have been one of the most talked about hip-hop collectives of 2014, and we wanted to share Verena Stefanie Grotto's exclusive series with the songwriter and soul of the group.

Having come together just over 2 years ago; the collective have already revolutionized UK hip-hop. Modernizing it with their recognisable thick torpid sound and languid stream of lyrics, instantly differentiating them from anyone before. Their most well-known track ‘middle finger’ - released in late 2013 - started out as Phaze’s solo piece, but further developed into a Piff Gang track, with an amalgamation of the members unique talents transforming it into their biggest hit yet.

Verena and Phaze have worked together on numerous occasions, and she is certainly no stranger to working with rap artists and musicians. She has the amazing ability to capture their spirit in a natural and beautiful manner. Styled by Zoe Stevan, in fellow rap artists, Pharrell Williams label, Billionaires Boys Club, he looks relaxed going about his daily routine. Whether he’s in a quirky pizza shirt or eating his fruit loops in a camouflaged hoody- he looks effortless.

Now frontman Phaze is working on some solo tracks, soon to be released to the world, ‘Now I’m in the game on the ball’, he’s ready to step out and show of his talent. You can’t distort the dream.

Above: Hoodie by A BATHING APE, Jeans by VOLCOM.

Above: Shirt by LAZY OAF, Jeans by BILLIONAIRE BOYS CLUB, Shoes by VANS.

Above: Top by BILLIONAIRE BOYS CLUB.

Above: Sweatshirt by BILLIONAIRE BOYS CLUB.

Above: Sweatshirt and Jeans by VOLCOM.

Above: Top by BILLIONAIRE BOYS CLUB.

Stockists:

A BATHING APE
LAZY OAF
BILLIONAIRE BOYS CLUB
VANS
VOLCOM

Words by Clio Cooper.

Phaze1
Phaze2
Phaze3
Phaze4
Phze6
Phaze7
Follow us on Instagram @boysbygirls
View “My mind works so much better in nature. It flows better. When I was young, I used to write poetry... View Young actor @jackdgrazer has two major movies this year; comedic superhero flick Shazam!, which is in cinemas 5th April, and... View Supported by a backdrop of Pipe and Brick, the performers take a final bow. . . Photography by @messinaphotos Fashion... View Micromovements give the game away; fake smiles don’t reach the eyes. Reading faces to calculate an oppositional move, the villain... View Casting shadows across the stage, shapes and silhouettes rise and fall. . . Photography by @messinaphotos Fashion by @rcolestevens Model... View Act II begins with a midday hush. The show goes on to hit the hero’s redemption and save the day... View Stylist Cole Stevens dresses Azure to steal the show on the streets. The sunny city serves as the audience to... View Curtains close on Act I and the actors exit stage left. Backstage the chaos rules as loud as a Monday... View Masked by costumes, the spotlight highlights our truths. . . Photography by @messinaphotos Fashion by @rcolestevens Model @azu_figgy at @heffnermanagement... View Observing movements from between a smile and a frown. If the brick could whisper and the tarmac could murmur, what... View This week’s exclusive Instagram editorial is ‘Pipe & Brick’ featuring model Azure Figueroa at Heffner Management. Photographer Allegra Messina shoots... View View “...we are all equal in the end. View You may recognise @harryhains from 'American Horror Story: Hotel' as well as upcoming roles in the action feature ‘Chase' and... View It is a rare and beautiful thing to live in alignment with your true purpose. Minutes into conversation with musician... View @harryhains / @theantiboy on gender: View @harryhains has a unique awareness of what it means to be human - which is just that: human. Not a... View Coated in a fine layer of sand, tired legs rest. Remnants of sand still stuck to swim shorts that are... View Salty skin and hair begin to dry. Gooseflesh prickling on the skin with faint breezes drawn with every wave greeting... View The smell of wax mixed with sea salt and burning wood from beach fires are caught in the wind. Paddling...