BBG Loves: Lyle & Scott x Diadora

18 September 2019

The walk home from school; the nostalgic, timeless journey that transcends generations. The opportunity for young minds to begin solidifying their beliefs and forging their own personal style. No teacher can tell you what to do, and no parents are around to protect you. The walk home - a brief moment of freedom where uniforms are unpicked, conformities are left behind and identities form.

Few other journeys can match the feeling of freedom and excitement that the escape from the classroom brings, except those walking to and from the stadiums of your favourite teams. Drawing upon both Lyle & Scott and Diadora’s roots in football culture and their shared terrace heritage, the two brands have come together to create the "Oh, What Fun?" collection and campaign that draws parallels between two iconic journeys.

In the campaign, shot by legendary photographer Gavin Watson, Lyle & Scott and Diadora come together to explore that freedom and escape. The campaign documents how the boys follow the age-old tradition of “unpicking” the uniform or football kit, to create a new-found individualism and confidence, proudly mixing in their favourite brands to further push their identity and tribe.

If this has you reminiscing about those special memories, dive into the collection of 14 pieces which perfectly fuse together the Lyle & Scott and Diadora terrace and sporting looks - from shell suits to tees and footwear in navies, whites and burgundies - all branded with a unique logo created exclusively for the collaboration. The collection is available now at Lyle & Scott’s Edinburgh, Utrecht, and Rotterdam stores, online and select retailers.

Follow us on Instagram @boysbygirls
View Clarity of vision, sweeter than a caged smile. The Book of Happiness brings together @_farhaannnn_ and @timgnk_ in this colourful... View What would a smile be if we caged it? Sour. Sweetness quickly rots when it can’t dance and a tooth’s... View ‘Try to hold it in your hands and watch it slip away like water from your palms - too fast... View In collaboration with @aceandtate, photographer and editor @cecilieharris presents you with the key to unlock joy: The Book of Happiness... View Close your eyes and breathe it in. Closer to ‘glede’ with every new frame. The Book of Happiness: an exclusive... View Senses delight in a purple explosion as we transport you across fields of endless lavender with an exclusive @aceandtate collaboration... View Growing up as a female, @krowwithak walked a fine line between self-love and self-hate. Now, he embraces himself wholly and... View ‘One of my favourite moments was the first time I was able to use the men’s washroom. I was always... View In a homely studio in London, we are taken down @krowwithak ’s road to ‘glede’, and learn that beauty can... View For model @krowwithak , Cosplay and music are the guiding lights during times of darkness. Discover the beauty in both... View It’s a name I chose for myself when I was 12 years old. It came to me one day when... View @krowwithak found the confidence to transition after immersing himself in the Cosplay community. @cecilieharris talks to the model about his... View Running free amongst the open fields, sheep and stunning views, memories of childhood flood the senses as we find cover... View ‘Having previously told me about how he loved to roam freely in nature as a kid, letting him run free... View Closer to the ocean, yet not quite there. A secret hideout - that kind of hideout we all need sometimes... View Cecilie Harris captures cover boy Louis Baines for BBG Issue 15. A boy that pulls at the human strings in... View Allowing ourselves to escape sometimes is key to our happiness. In our fashion cover story with @louis.baines , we rediscover... View ‘I didn’t see the Dylan I see now or really come into myself until I was 23. I hid everything... View ‘I think you should put some pressure on yourself in leaving behind a good legacy. I think you owe it...