BBG Loves: Herm Studio Watches

6 March 2019

Daylight saving time is long over and it’s time to emerge into the intensely long days of summer. No longer are you struggling to roll from your bed at seven o’clock in the morning when the moon is still high in the sky and there’s frost forming on the inside of your window. You can now jump panic stricken from your bed at 6am, because the sun is streaming through the glass and mistakenly it seems later in the day than it actually is. Time to get your watch on, to keep track of the time. These delightful Spring days we love the delicious Herm Studio Watches.

They are watches made for city life, blending with the charcoal grey to awaken the bustle of the city and you simultaneously. Yet somehow they create a different persona. Everything feels more MI5 and less M40 to central London. It’s all a haze of laid back liaisons and back-to-back appointments that Herm Watches were created perfectly for, no matter if you’re running late for football practice or making the tube with seconds to spare. Cecilie Harris photographs BBG Boy, George, as he emulates the coolness that lives within these watches. It’s a staple and we love.

A crisp layer of crystal sapphire glass protects time, kept solid on your wrist by encircling suede – as binding as time itself. They blend with the charcoal grey of surrounding buildings, the black or the city smoke and the golden morning sun. A bespoke creation, for the modern young male to wear with ease - coming along for the ride of the day.

Words by Ellen Coyle.

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