Into the Woods for Issue 13

6 March 2019

A deep breath of purely fresh air expands its volume in the lungs. Boots sinking into the wet mossy ground. A group of Swedish youngsters escape into the woods in a beautiful fashion editorial in our new AW17 issue 'Tales of a new Generation'. Photographer Sandra Freij and stylist Martin Persson go into the woods of Sweden to capture the Nordic version of Generation Z - ready to explore what it means to be young in Scandinavia.

Together with Theodor, Tommy and Victor (Nisch Management), Leonard (Stockholmsgruppen) and Bertil (Mikas), they leave the city behind for a one-day-escape. With Sandra's passion for capturing models in groups, we challenge her to turn her lens to photograph these four boys together in this green-detox landscape for our new issue. Portraying the five Scandinavian souls searching for tranquillity in a more reduced landscape, this image series simply makes you feel things. Possibly the calm of the Swedish woods or the chilled attitude of these Gen Z'ers.
Martin Persson’s styling uses clean lines and nude palettes to channel timeless elegance and Scandinavian perfection. Our Swedish youth is wrapped in classic trench coats, while they let the fresh breeze caress their skin. Combined with sportive hiking boots and jumpers in natural primary colors, the boys are ready for whatever may be.
Make sure to get your own copy of our new Autumn Winter issue '17 issue, see full 12-page editorial (beyond the brief teasers below) and escape into the calm wild of Sweden. 'Tales Of A New Generation' is now available in selected stores selected stores worldwide.

Photography SANDRA FREIJ
Fashion MARTIN PERSSON
Makeup LOVISA LUNNEBORG
Hair Assistant SOFIA MIDFÄLL
Photography Assistants DOMINIC HEDGECOCK and PER NILSSON
Models
Viktor, Theodor and Tommy at Nisch Management
Leonard at Stockholmsgruppen Models
Bertil at Mikas


Above intro by Berit Warta

Into The Woods1
Intothewoods2
Intothewoods3
Into The Woods4
Into The Woods5
Into The Woods5
Intothewoods6
Intothewoods71
Follow us on Instagram @boysbygirls
View View In stolen moments of silence is when @jogia can play with ideas of what it means to be an artist... View Solitude is the wilderness. It is to feel the sand of a desolate beach beneath your wandering feet. To silently... View @jogia - View @jogia is captured by Michaela Winstone in time and space distant from the unceasing rush of Los Angeles - a... View Just a stranger in a foreign land searching for those elusive gold dust dreams… . . Model @clementcornebize at @photogenicsla... View Towering structures shield the past from the present. Masking the monotony of a yesterday, reinvention is the father of the... View One walks a solitary road towards a setting sun as wicked licks of sunlight selfishly steal the last moments; rays... View The other side of the tracks doesn’t look too bad. The thrill of danger overshadowing any threat of retreat. ... View Stylist Christopher Florendo dresses Clement in a hybrid of western and industrial fashion, incorporating vintage and custom pieces into the... View A wicked desire for more creeps in. Grinding down into joints and bodily hollows, the need for exhilaration damages restraint... View Making a life to survive the day by day sameness; routine killing more dreams than fear. Once upon a time... View Waiting for a lifetime in the shadows of those who will never understand. Time ticks by even in a standstill... View Instagram Exclusive Editorial – “Gold Dust”. This week’s exclusive Instagram editorial is ‘Gold Dust’ by photographer Lauren Kai starring model... View View When the gig is good… @danowenmusicSee link in bio for the full feature.
View The rain ceases, yet the wind howls on the gloomy Wednesday afternoon. @danowenmusic describes the scenario framing ‘Stay Awake with... View Creaky hardwood floors, weathered bar stools, and shallow rock music drowning out the exertion of rain against old-fashioned lead framed... View View British singer-songwriter @danowenmusic talks inspiration behind his songs, the romance between his grandparents and touring with his best friends. Photography...